Athletic People

Industry
GYM

What I Did
Brand Architecture, Visual Identity, Social Media Design

Redefining the Gym Experience: A Fresh Look for Athletic People

With over 15 years of excellence in fitness, Athletic People has long been a beacon of health and wellness in the north of Bogotá. To mark their 18th birthday milestone, they partnered with La Gallera to embark on an exciting rebranding journey. The primary goal of this collaboration was to modernize their image, starting with an updated logo, and to propel them further into the digital landscape.

Brand Update: Revamping Athletic People’s Identity

Logo Construction:

The aim of the new logo was to infuse it with dynamism, strength, and easy recognizability, aligning it with the evolving landscape of the fitness industry. Drawing inspiration from market trends and competitor positioning, the redesigned logo exudes a sense of vitality and modernity while retaining the essence of Athletic People’s identity.

Color Palette:

In redefining the color palette, we opted for boldness and distinction. While retaining blue as the primary color to maintain brand continuity, we introduced secondary and tertiary colors with increased saturation and contrast. This strategic approach adds depth and vibrancy to the brand, ensuring that Athletic People stands out in a crowded marketplace.

Staff Members Outfit: Bringing the New Brand to Life

Check out our staff members sporting the new brand look with pride! With our revamped logo and striking color palette, our team embodies the dynamic energy and modern aesthetic of Athletic People. From branded t-shirts to sleek jackets and accessories, our staff outfits showcase the boldness and professionalism of our brand.

Merchandising

We’re thrilled to welcome you to the Athletic People family with our exclusive Welcome Kit, designed especially for our newest members. Packed with essentials to kickstart your fitness journey, this kit is your personal companion as you embark on a path to health and wellness.

Social Media Posts: Inspiring Your Fitness Journey

Our social media strategy revolves around three core themes: nutritional tips, gym schedules, and motivational quotes. By catering to these diverse topics, we aim to engage a wide range of individuals interested in fitness and gym life.