Directv

Con la 10

Industry
Digital Satellite Service – Corporate Communication

What I Did
Art Direction

«Con la 10»: Transformative Contest by Directv Colombia’s Internal Communications

«Con la 10» emerged as a dynamic project conceived by Directv Colombia’s internal communications team. Designed to foster a sense of joy, relaxation, and camaraderie among employees, the contest aimed to deepen their understanding of the company, its products, and its people while promoting a positive work environment. Through engaging activities and challenges, «Con la 10» sparked a transformational journey that reshaped perspectives and strengthened bonds within the organization.

Crafting a Logo to Unify Directv Colombia’s Campaign

We embarked on a journey to design a distinctive logo that would serve as the emblem of Directv Colombia’s campaign. With a keen eye for visual identity and brand cohesion, our goal was to create a symbol that would resonate across all channels and effectively capture the essence of the campaign’s message. The result? A powerful logo that unites and identifies the campaign, leaving a lasting impression on audiences throughout Directv.

Team Members Merchandising

Explore a showcase of how our logo seamlessly adorned a diverse range of merchandise, amplifying awareness of the Directv contest. From branded t-shirts to stickers, coffee mugs, pens, banners, and posters, each item served as a powerful vehicle for spreading the word about the contest across Directv.

Final Contest Moments at Directv Colombia with Host Adrian Magnoli!

Bogota – Colombia

Take a glimpse into the thrilling culmination of the Directv contest, with captivating photos showcasing Adrian Magnoli as the charismatic host of the event. From riveting challenges to moments of celebration, these images encapsulate the energy and enthusiasm that defined this memorable occasion at Directv Colombia.

Corporate Email Communication

As the campaign unfolded, a series of email designs were crafted to effectively communicate with the audience. These emails served as a vital tool for keeping employees informed about the latest updates and events related to the campaign. Each design was thoughtfully curated to be visually engaging and easy to navigate, ensuring that recipients could quickly grasp the key messages being conveyed. From campaign kickoff announcements to event and invitations, these email designs played a crucial role in maintaining audience engagement and driving campaign success.